Magento commerce data
Orders, credit memos, item quantities, tax, discounts, payment method and shipping method.
Magento profit analytics
Revenue and ROAS are not Magento profit.
Verid gives Magento merchants a daily P&L after refunds, COGS, shipping costs, payment fees, ad spend and custom expenses — so the team can decide what is actually worth scaling.
No Magento module. Integration token required; ads are optional.
What goes into the number
A useful profit number depends on the completeness of its inputs. Verid makes the inputs visible instead of pretending a revenue chart is an income statement.
Costs you review
Product COGS, merchant shipping-cost rules, payment-fee rules and recurring operating expenses.
Paid-media context
Google Ads spend via OAuth; Meta, TikTok and other spend can be entered manually.
How to read it
Use cash and cohort views for different questions.
Cash view books refunds on the day they happen. Use it to understand today's operating result.
Cohort view applies refunds back to the original order date. Use it when judging a past campaign, product or promotion.
Read cash vs cohort documentation →What Verid does not claim
Verid is profit analytics, not your accountant or tax system. Profit depends on the Magento data and cost assumptions you provide. Attribution and profit-valued conversion uploads are Beta until a store's Purchase flow has been verified.