Blog
Magento profit notes
Operator-level writing on net profit, COGS, shipping cost and ad measurement — without the ROAS theatre.
- 7 min readAds & Attribution
POAS vs ROAS for Magento Paid Acquisition
ROAS tells you how much revenue came back per euro of ad spend. POAS tells you how much profit did. For Magento merchants with real COGS, only one of them should drive budget decisions.
- ads
- poas
- magento
- 8 min readAds & Attribution
Profit-Based Google Ads Conversions for Magento (Not Revenue)
Uploading Magento order revenue to Google Ads optimizes for the wrong objective. How profit-valued click conversions change bidding for Magento merchants.
- google-ads
- conversions
- magento