Magento profit notes
Operator-level writing on net profit, COGS, shipping cost and ad measurement — without the ROAS theatre.
- 7 min readMagento
Cash vs Cohort: Where Magento Refunds Go in Your P&L
Refunds on Tuesday for Monday’s order change the story depending on cash vs cohort view. How Magento merchants should read both without getting confused.
- refunds
- pnl
- magento
- 6 min readShipping
Free Shipping in Magento Is Not Free for You
Customer-charged shipping is not carrier cost. Why Magento free-shipping shops understate P&L — and how to model shipping cost rules properly.
- shipping
- magento
- profit
- 7 min readCOGS
Magento Bundle COGS: Why Parent Cost = 0 Inflates Your Margin
Bundle and configurable parents often sync with zero cost while child simples hold the real COGS. How that breaks Magento P&L — and how to fix coverage.
- cogs
- magento
- bundles
- 8 min readProfit & P&L
ROAS Looks Fine. Cash Does Not: Why Magento Merchants Cannot Trust Ad Dashboards Alone
A 4× ROAS campaign can still lose money once Magento COGS, shipping, payment fees and refunds hit the P&L. How to read net profit instead of vanity ROAS.
- profit
- ads
- magento
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