OAuth (recommended)
Dashboard → Ads → Connect Google Ads. Approve access, pick the ad account, then Sync spend. Verid stores daily campaign spend in your base currency for the P&L. All plans include Google Ads OAuth (Starter is limited to 2 ad accounts).
Platform apps are configured by Verid (environment keys). Merchants only authorize their own accounts — never paste App secrets into the UI.
Manual entry
Use Add daily spend for Meta, TikTok, or any channel without OAuth yet. Enter date, campaign name, and spend in base currency. Meta OAuth is coming soon.
Google profit conversions
Enable on the Ads page to create Verid Gross Profit (Primary for bidding) plus New / Returning (Secondary / observe). Then Upload now. Verid sends click conversions (gclid / gbraid / wbraid from the pixel) with value = order gross profit after COGS, shipping cost, and fees. Your older Purchases action is left unchanged — set it to Secondary in Google Ads if you want bidding on profit only.
Attribution
With the purchase pixel, see Attribution for campaign profit. Without pixel matches you still see spend impact on net profit on Overview.