Open Attribution after the purchase pixel fires Purchase events with click IDs and orders are synced from Magento.
Models
- Last — last paid click before purchase (default for bidding intuition)
- First — first touch in the window
- Linear — split credit across touches
Health strip
Attributed %, last Purchase timestamp, count of Purchases missing gclid/gbraid/wbraid, and observed 30-day repeat profit. Fix missing clicks by ensuring the pixel loads on all landing pages and checkout success.
Filters & cohorts
Filter by payment / shipping method. Compare new vs returning customers (from Magento customer id / email). Customer table shows revenue and gross profit in range.
Related: Ad spend & conversions · Pixel.