After Magento sync, Overview is your home screen. Pick a date range and switch between cash (refunds on refund day) and cohort (refunds pulled back to order day) — see Cash vs cohort.
KPI cards
- Net profit — revenue − refunds − COGS − ads − shipping cost − payment fees − custom expenses
- POAS — gross profit before ads ÷ ad spend (break-even ≈ 1)
- Ad spend & Margin — with period-over-period deltas
P&L stages
Waterfall: Revenue → Gross profit → Contribution (GP − ads) → Net profit. Use it to see where margin disappears (COGS, shipping, fees, ads, overhead).
Charts & products
- Click a day on the trend chart to open day detail
- Profit by campaign (pixel attribution when available)
- Top / loser products and profitable · break-even · loser buckets
Day detail
Path: /dashboard/day/YYYY-MM-DD. Shows cash P&L lines, orders with shipping charged vs shipping cost, refunds, and that day’s ad spend. Configure merchant shipping in Shipping cost rules.
Next: Attribution · Shipping.